The Influence of Export Curriculum and Tutor Quality on Interest in Participating Export Training

Abstrak

ABSTRACT

Export is not as simple as selling products domestically. There are many regulations and requirements that must be fulfilled by companies to engage in export activities. Therefore, any company wishing to export must have sufficient knowledge to successfully conduct exports. This knowledge can be obtained from various sources, one of which is training. Many factors influence the public's interest in participating in export training. This research aims to examine the impact  of export curriculum and tutor quality on interest in participating in export training by quantitative approach. Research sampling was carried out by using minimum criteria from Slovin. Data was obtained by using questionnaires shared online. The data were analysed by using Structural Equation Modelling (SEM) approaches. This research found that the export curriculum has a significant influence on the interest in participating the export training. The quality of tutors has a significant influence on the interest in participating in the export training, as well as the export curriculum and the quality of tutors simultaneously have a significant influence on the interest in participating in the export training.