Effectiveness Of Productive Zakat In The Economic Sector Of The Madina Zone Dompet Dhuafa Using The Cibest Model (Case Study of the Madina Zone Economic Program Dompet Dhuafa Parung Bogor)

Abstrak

This study aims to investigate the factors that influence investors to invest in crowdfunding a loan / crowdlending basis at Gandengtangan.com. The research method used in this study uses a quantitative approach. The quantitative approach is carried out by analyzing the factors that influence investment decisions in crowd-lending. A conceptual framework was developed, and a study was carried out on 100 investors from Gandengtangan.com. Quantitative research results show that the factors that influence investor decisions are business project innovation, business project specifications, encouragement to contribute and personal connection / closeness. This study also provides an overview of the crowdfunding phenomenon in Indonesia