The ANALYSIS OF THE EFFECT OF HALAL CERTIFICATION AND HALAL AWARENESS ON PURCHASE INTENTION FOR MILK TEA CHATIME (CASE STUDY OF MUSLIM CONSUMERS IN THE DKI AREA OF ​​JAKARTA)

Abstract

A B S T R A C T  

This thesis aims to find out the analysis of the effect of halal certification and halal awareness on the interest in buying milk tea chatime products for Muslim consumers in the DKI Jakarta area. This study uses a descriptive quantitative approach. The sampling technique used non probability sampling and purposive sampling by distributing questionnaires to 120 Muslim consumers in DKI Jakarta who had consumed Milk Tea Frainchise Chatime products. This research method uses multiple linear regression analysis with a significance value of a = 5% (0.05). This study shows that (1) Halal certification has a positive and significant effect on purchase intention. (2) Halal awareness has a positive and significant effect on purchase intention. (2) Halal awareness has a positive and significant effect on buying interest.

Research Findings: Based on the research results, this study shows that (1) Halal certification has a significant positive effect on purchasing interest. (2) Halal awareness has a positive and significant effect on purchasing interest.