Business Development Shafira Textile With Business Model Canvas Analysis

الملخص

Research conducted at Shafira – Textile to develop business in this business by making direct observations. And know the break even point regarding the operating volume and sales revenue at Shafira – Textile.Toko Shafira – Textile is a Textile business that offers goods in the city of Bogor. In the development of the Shafira-Textile business, competition has emerged, therefore a business model is needed. This study aims to determine the application of the Canvas Business Model, and make a SWOT analysis as well as sharia marketing that is applied. This study uses a qualitative method with analysis using nine business model canvas blocks, namely Customer Segments, Channels, Customer Relationships, Revenue Streams, Value Propositions, Key Resources, Key Activities, Key Partnerships, Cost Structure, SWOT Matrix and Islamic Marketing characteristics. Data collection techniques using the method of observation, interviews and documentation. The results of this study indicate that the Shafira-Textile Store has basically implemented a business model canvas and SWOT type analysis, this provides a good basis for further discussion, decision making where the strengths of opportunities are more than the weaknesses of threats for the Shafira-Textile store. Textiles and ultimately innovation around business models. And it can be seen that Shafira-Textile has applied according to sharia marketing theories and concepts and has implemented Islamic content which consists of four characteristics of sharia marketing, namely Divinity, Ethical, Realistic and Humanistic.