Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z

Rina Nur Shabrina; Sufyati HS; Tati Handayani; Elia Erna Nurdiani; Diyah Ariyani

doi:10.30993/jicab.v4i2.913

PUBLISHED

2026-09-22

ISSUE

Vol. 4 No. 2 (2026): JICAB

DOI

https://doi.org/10.30993/jicab.v4i2.913

Abstract

This research investigates the core drivers of business startup intentions among young Indonesian Muslims from Generation Z, merging the Theory of Planned Behavior framework with Islamic ethical principles. Facing projected rises in national unemployment, youth entrepreneurship is evaluated as a vital catalyst for economic productivity and societal balance. Applying a quantitative design through Partial Least Squares Structural Equation Modeling, data from 180 purposively selected respondents were examined. The structural findings demonstrate that personal attitude and perceived behavioral control significantly and positively foster entrepreneurial intentions, with attitude acting as the primary driver. Conversely, subjective norms and Islamic business ethics do not yield a significant direct impact at this nascent stage. These insights suggest that preliminary venture intentions among Generation Z are predominantly steered by internal psychological perceptions rather than immediate social or ethical pressures, offering strategic guidance for designing youth-centric entrepreneurship initiatives.

KEYWORDS

Attitude, Entrepreneurial Intention, Islamic Business Ethics, Perceived Behavioral Control, Subjective Norm

How to cite

Shabrina, R. N., HS, S., Handayani, T., Nurdiani, E. E., & Ariyani, D. (2026). Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z. Journal of Islamic Contemporary Accounting and Business, 4(2). https://doi.org/10.30993/jicab.v4i2.913

Shabrina, Rina Nur, Sufyati HS, Tati Handayani, Elia Erna Nurdiani, and Diyah Ariyani. "Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z." Journal of Islamic Contemporary Accounting and Business, vol. 4, no. 2, 2026, https://doi.org/10.30993/jicab.v4i2.913.

Shabrina, Rina Nur, Sufyati HS, Tati Handayani, Elia Erna Nurdiani, and Diyah Ariyani. 2026. "Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z." Journal of Islamic Contemporary Accounting and Business 4 (2). https://doi.org/10.30993/jicab.v4i2.913.

@article{Shabrina2026,
  author  = {Shabrina, Rina Nur and HS, Sufyati and Handayani, Tati and Nurdiani, Elia Erna and Ariyani, Diyah},
  title   = {Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z},
  journal = {Journal of Islamic Contemporary Accounting and Business},
  volume  = {4},
  number  = {2},
  year    = {2026},
  url     = {https://doi.org/10.30993/jicab.v4i2.913}
}

TY  - JOUR
AU  - Shabrina, Rina Nur
AU  - HS, Sufyati
AU  - Handayani, Tati
AU  - Nurdiani, Elia Erna
AU  - Ariyani, Diyah
TI  - Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z
JO  - Journal of Islamic Contemporary Accounting and Business
VL  - 4
IS  - 2
PY  - 2026
UR  - https://doi.org/10.30993/jicab.v4i2.913
ER  -

License

CC BY NC

Copyright (c) 2026 Integrating the Theory of Planned Behavior and Islamic Business Ethics: Predicting Entrepreneurial Intention Among Muslim Generation Z © 2026 by Rina Nur Shabrina, Sufyati HS, Tati Handayani, Elia Erna Nurdiani, Diyah Ariyani is licensed under Creative Commons Attribution-NonCommercial 4.0 International License