STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MICRO SMALL AND MEDIUM ENTERPRISES: ANP APPROACH

Authors

  • Lydia Edgina STEI Tazkia
  • Thuba Jazil STEI Tazkia
  • Tita Nursyamsiah FEM IPB

Abstract

Objectives – This study aims to strengthen the role of Islamic pawnshop in financing for Micro, Small & Medium Enterprises (MSMEs)
Methods – This study is employing Analytic Network Process (ANP) approach
Results - The main problem of Islamic pawnshop in expansion was its internal. The most priority solution was socialization through promotion and advertisement. The appropriate strategy to be executed was marketing strategy to expand Ar-Rum product (financing for MSMEs) through sales marketing.
Conclusion - The considered action is massive socialization to the societies using effective and efficient marketing strategy.

Keywords: Islamic Pawnshop, Ar-Rum (financing for MSMEs), ANP

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Published

2017-06-13

Issue

Vol. 10 No. 1 (2016)

Section

Articles