The Boarding House Rental Business Plan "Maison" Using Business Model Canvas Analysis

Rencana Bisnis Sewa Kos-Kosan “Maison” Menggunakan Analisa Business Model Canvas

Abstract

Maison is a business engaged in residential rental. Maison is a boarding house business that provides housing for students and workers who need a comfortable, safe and complete place to live with facilities such as laundry, catering, janitors and others. Boarding House Maison is in Gajah sub-district of Semarang city. Boarding House Maison is in a quite strategic place, close to minimarkets and hospitals. This Maison boarding house business plan focuses on two research objects, namely customer segment and value proposition using canvas business model analysis. The research method in designing this research uses a qualitative method with the Action Reseach method. This research was carried out through two stages, namely problem testing and solution testing by conducting interviews and observations to 30 respondents. The results of the study showed that there was a change in value proportion and customer segment.