Multi-Platform and Partnership in Republika Media: Strategies to Survive Mass Media for Islamic Mass Media

Abstract

This study explores the strategies used by Republika Media, a leading Islamic mass media, to develop in an increasingly competitive and growing media landscape in the digital era. To increase audience reach and engagement, this research highlights the importance of a multi-platform strategy that combines print, internet, and social media. Based on media convergence theory and using a qualitative approach with a constructivist method, this research aims to determine the strategic use of the advantages of each platform. Republika Media expands its reach by making its content available to a broader demographic. The report also emphasizes the value of strategic alliances with other technology and media companies. This partnership provides Republika readers with higher quality and interactive material while prioritizing journalism with good ethics. A thorough analysis of this article shows that these tactics are critical to being relevant and competitive in a time of rapid technological advancement and changing consumer behavior. The ideas offered show how creativity and collaboration can lead to success in the changing mass media landscape, benefiting Islamic media organizations hoping to maintain their operations and increase their influence in the digital era.