Challenges in Self-Declared Halal Certification: Perspectives from Halal Facilitators

Abstract

Main Objective: This research investigates the challenges that halal supervisors encounter when facilitating self-declared halal certification for Micro and Small Enterprises (MSEs) products in Indonesia. Method: The study employs qualitative analysis and documentation to explore the difficulties faced by MSEs in obtaining halal certification. Content analysis is implemented to analyze the interview result with the halal facilitators. Key Findings: The Halal Supervision Program faced challenges including a lack of understanding about the importance of halal certification among business owners, technological and marketing limitations, and logistical issues related to remote supervision. Additionally, operational practices needed improvement, such as ensuring the use of halal-certified products and proper business setups. Effective communication was also hindered by distance and scheduling conflicts, necessitating more flexible and consistent communication strategies. Theoretical and Practical Implications: The Halal Supervision Program exemplifies a robust framework for supporting SMEs in achieving halal certification, highlighting the critical role of effective communication, cooperation, and education. Comprehensive training programs focused on digital literacy and marketing strategies, essential for enhancing SMEs' market competitiveness are highly needed. Establishing a resource hub and a mentorship network can provide ongoing support and practical insights, making the certification process more accessible and less intimidating for new business owners. Novelty: This research provides a detailed examination of the independent halal declaration process for MSEs, identifying specific challenges and proposing targeted governmental and institutional support to improve the certification process and increase the prevalence of certified halal products in Indonesia.